INTRODUCTION

In the NEW Normal Special Edition – The Malaysia Excellence Business Awards (MEBA) recognises companies in a niche zone of players both regional and global markets for demonstrating resilience yet be able to leverage on volatile grounds by excelling in leadership, technological innovation, customer service, and strategic product development. Coming to its 6th edition, MEBA has
celebrated and recognised top leaders, entrepreneur, captain of the industry and outstanding organisation in Malaysia and regionally. The awards are set to recognise accomplishment of individuals and businesses for their sustainable contributions to their business resilience and sustainability plus contributing towards the nation’s economy despite challenges faced. The award is also our commitment to the Government’s call recognizing and supporting home-grown
businesses in showcasing its capabilities; services and products sustainably to the world yet acknowledging the role play by international community in making Malaysia competitive sustainably in the business world. Challenging and uncertain 2020 it was, globally for almost all. For some businesses, near-term survival was and almost became the only agenda item. Others are bracing hard
through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. We have faced many challenges as a human race and overcome them, however the other side of each of these challenges has looked very different. 2020 took us all through a total NEW dimension. Today, post pandemic zone new thinking: How can we leverage the volatile world to look at new ways of doing business? The NEW normal will be different, and how we approach this volatile time will depend on how we all come in and adapt the NEW outlook of doing business